Julio Arrieta has brings with him nineteen years of experience in strategic brand management, marketing and business development in the technology/telecommunications, entertainment and automotive industries. As a marketing and brand strategist he has expertise utilizing multiple channels ranging from TV advertising to online, word-of-mouth programs.

Prior to joining Blue Casa, Julio was the General Manager/VP of Multicultural Practice at Momentum/McCann Group, where he helped clients capitalize on the multicultural target audiences, while generating efficiencies and optimizing marketing campaigns. Prior to that Julio was Senior Vice President/Managing Partner at The Bravo Group, where he led strategic planning and management of Microsoft, Chevron, Mazda, Land Rover, Jaguar and Paramount Parks, while developing interactive competencies and success stories in the interactive arena for one of the largest Hispanic agencies in the U.S. Previous to that, Julio was Chief Marketing Officer/VP of Global Marketing for Neoris, a leading business and IT consulting firm.